PR training for individuals and teams

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We appreciate that some times you want to do your own thing but just need a little help to get started which is why we offer PR training in the North West to individuals, teams and trade associations.

Bespoke PR training:

We offer PR training which is bespoke and based on your own particular business needs.  The training is delivered by our experienced, mature staff who have decades of real life experience across numerous industry sectors and who will work with you to develop a practical and bespoke PR campaign plan for your business to include both traditional and new media techniques.

Off the shelf training courses:

Effective Crisis Communications

Internal Communication

is ideal for anyone charged with writing a crisis communications plan or anyone revising an existing plan. The course will explain the importance of crisis planning, identify risks for your business, define key audiences and communication tools, outline key message for your business and look at real life example.

examines the importance of internal communication in an organisation and is suitable for anyone looking to improve and modernize the methods used to communicate with staff.

PR Writing Skills

PR Campaign Planning

provides a general outline on effective writing principles and then goes on to show how to write an effective press release (both traditional and digital) before looking at other PR writing such as online posts. The course will also look at what makes a good news story and what to write for different audiences. It is ideal for people who are looking for advice on engaging with the media and developing online skills

will explain the principles of planning a PR campaign and explain the process from design to implementation and evaluation. We will discuss the various tactics available and how to develop a creative idea that meets your objectives and budgets. It would suit anyone embarking on a PR campaign for the first time.


You’re in good hands

All of our training is either delivered or written by Debbie Kelly who helped deliver media relations as a BBC employee. Debbie is a qualified teacher of adults and has delivered Masters in PR to students at Chester University and has worked at Manchester Metropolitan University for several years delivering PR, marketing, advertising and corporate reputation courses to students. This together with 30 years’ real life industry experience means she really knows her stuff.

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